Privacy Policy

This Privacy Policy describes how NOVU Showroom Solutions, Inc. ("NOVU," "we," "us") collects, uses, and shares personal information when you visit or make a purchase from www.novu.nyc.

1. Information We Collect

Information you give us directly:

  • Name, email address, shipping/billing address, phone number
  • Payment information (processed by our payment processor — see Section 3; we do not store full card numbers)
  • Account credentials, if you register
  • Order history and customer service communications
  • Newsletter sign-up email address

Information collected automatically:

  • Device and browser information, IP address, pages viewed, and time on site
  • Cookies and similar technologies used for site functionality, analytics (Google Analytics), and advertising (Meta/Facebook pixel) — see Section 4

2. How We Use Your Information

We use personal information to:

  • Process and fulfill orders, including payment, shipping, and customer service
  • Send transactional emails (order confirmations, shipping updates)
  • Send marketing emails, if you've opted in (see Section 6)
  • Understand site usage and improve the site (via analytics)
  • Show you relevant ads on other platforms and measure ad performance (via the Meta/Facebook pixel and similar tools)
  • Comply with legal obligations, prevent fraud, and enforce our Terms and Conditions

3. Third Parties We Work With

We share personal information with the following categories of service providers, solely to help us operate our business:

  • Payment processing — Shopify processes your payment information under its own privacy policy.
  • Email marketing — Mailchimp processes your email address and order/browsing activity to send marketing communications on our behalf.
  • Analytics — Google Analytics receives site usage data to help us understand traffic and site performance.
  • Advertising — Meta (Facebook/Instagram) pixel receives certain browsing and purchase data to help us measure and deliver advertising.

We do not sell personal information to data brokers, and we do not otherwise sell personal information for monetary payment.

4. Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Essential — cart functionality, login sessions, security
  • Analytics — Google Analytics, to understand site traffic and usage patterns
  • Advertising — Meta/Facebook pixel, to measure ad performance and show you relevant ads on Meta platforms

You can control cookies through your browser settings.

5. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, including maintaining your order history and complying with tax, accounting, and legal obligations.

6. Your Choices — Marketing Communications

You may opt in to marketing emails at checkout or via our site. You can unsubscribe at any time using the link in any marketing email, in compliance with the CAN-SPAM Act. Opting out of marketing emails does not affect transactional emails related to your orders.

7. Your Privacy Rights

California residents: Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), you have the right to:

  • Know what personal information we've collected about you and why
  • Request deletion of your personal information
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of your personal information (see the note in Section 3)
  • Not be discriminated against for exercising these rights

To exercise these rights, contact us at [insert email/form/phone]. We will verify your identity before processing requests, as required by law. Residents of other states (e.g., Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws) may have similar rights under their respective state laws.

EU/UK residents: If you are located in the European Union or United Kingdom, you have rights under the GDPR/UK GDPR, including the right to access, correct, delete, or port your personal information, and to object to certain processing. To exercise these rights, contact us at contact@novu.nyc.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If you are located outside the United States, please note that your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Last updated" date at the top of this page.

11. Contact Us

Questions about this Privacy Policy or your personal information can be directed to:

NOVU Showroom Solutions, Inc.
861 Manhattan Avenue, Brooklyn, New York 11222
contact@novu.nyc